The usefulness of the fortunate breakthrough in the article that follows does arise from it enabling everyone to at last make a very clear distinction between good business (which are indeed most enterprises) and bad business. This saves all who are involved in good business enterprise from all being tarred with the same brush as the bad.

Such new understanding also opens up the way for that gap to be bridged, that terrible chasm which exists between labour and business owners, to be closed. It is noted that no business owners can hope to have the best success without the whole hearted support of their staff, all thinking and moving together as a team; and this cannot be obtained if staff are treated badly, but can only be achieved where staff are treated with respect and fairly and reasonably and with some caring.

The understanding in this article has far reaching effects because, once widely known, it removes the support which megalists have for so long so fraudulently held and it strips away the false pretenses with which they have so long been so splendidly robed and lets them stand naked, exposed, whereupon they at last are seen for what they are: but pathetically inadequate little insecure fools trying to play God.



How do we know ?
       For more than a hundred years there has been an ongoing deliberate effort to create the false impression that Capitalism supported Free Enterprise/ Freeventurism and Democracy. In other words Capitalism has been hiding behind Free Enterprise and also behind Democracy, by pretending to support them. That has always been false, as becomes obvious once the basic differences between the purposes of Capitalism and Freeventurism are clearly distinguished.      
       To achieve a particular purpose, appropriate methods need to be used; and to achieve a different purpose other methods are used. The differences of purpose of Capitalism and Freeventurism become obvious upon examining the methods employed by each and also the different political and social climates necessary for those methods to succeed. This examines the differences between True Freeventurism and the worst examples of gross Capitalism (Megalism). Admittedly there exists between these two extremes a large grey area where people do this or that, without caring or being fully conscious of the consequences of their actions or to what they lead.


Cultural climate needed for Freeventurism
       This method of producing prosperity is many, many thousands of years old and owes its fundamental success to the very good and just incentives it offers individuals to apply their minds and labours constructively and efficiently. Free enterprise is known to be a much more efficient, thoughtful, quicker and more market satisfying producer than, say, bureaucratic institutions. However, in order for it to properly work it is necessary for all civilized systems and services to be fully and efficiently functional. Most important amongst these is a very good and very fair system of justice in order to protect the productively engaged citizens from being robbed of the fruits of their labours. Thus in order to have that civilized climate, necessary for Freeventurism to flourish, Democracy is essential ... being the only way to avoid the considerable shortcomings, mindless failings, stupid inconsiderateness and unthinking blindness, insensitivities and criminal selfishness of despotic Tyranny. 
          Freeventurism also relies upon free competition to keep it balanced and healthy. True intelligent Freeventurism welcomes competition, would guarantee its right to exist and protect it and would never shut it down. Competition keeps us healthy AND alive AND in touch with the requirements of the marketplace AND it keeps us fit AND efficient AND thinking AND therefore better able to cope with the changes and problems of tomorrow. The worst thing that can happen to any enterprise is that all its competitors close down. In this it must be noted that true Freeventurism can only be, is and always has been the very strongest defender of civilized order, thoughtful reasonable justice and nondiscriminating, multiracial, thinking democracy. The fundamental motto of true Freeventurism must always be "DO NO HARM". Freeventurism needs Liberty, Democracy and strict Justice.

Methods of Capitalism            The very name Capitalist is indicative of the method of applying the purchasing power and influence of amassed capital to squeeze out and close down all competitors in order corner the market in order thereafter to be able to milk the captive market, charging whatever price theCapitalist may wish. Note that the process is one of domination to force buyers to pay heavily. It is also often used to force sellers to sell at starvation prices. Is this done in order to make a healthy profit ? NO, it is not, for it iscompletely unnecessary to mobilise accumulated capital to carry out such economically destructive campaigns merely in order to make a healthy profit. In fact it would be crazy to do so. It is only done in order to produce an extortionate profit because large masses of wealthare required in order to repeat the process on an even bigger scale. Huge amounts ofmoney/assets are to the Capitalist but chips in the power game. Whereas the purpose of Capitalism is not to get better housing, nor more or better food to eat, nor better education of thechildren, for all of which the Capitalist has no further need, since the Capitalist already has those things; butthe purpose is to gain power and ultimately control over the markets supplied and also power and control of the sources of supply and of the means of production including labour; and in order to bring about such control the Capitalist needs to totally destroy, bankrupt or chase away all competition and to circumvent, alter or break or get rid of all laws which get in the way; and inorder to bring that about it is necessary for the worst Capitalists to corrupt, or buy, or overthrow all democracy. Capitalism must therefore be seen not as the legitimate pursuit ofreasonable profit but as the endless, insatiable quest for power which must necessarily require getting rid of Freeventurism and Democracy and Justice while replacing them with total tyranny instead. For instance: examine the old historical doings of that arch capitalist John Davison Rockefeller I (1839-1937). IdaTarbell (note 1), a very brave lady and virtually the global founder of female journalism, in 1905 wrote in McClures Magazine, very widely read, an article about J.D.Rockefeller (note 2). Thecharge against him was that he had persuaded the railroad directors to charge his competitors an extra hundred percent, doubling theirtransportation cost; and he persuaded the railroads to pay that extra hundred per cent to him and furthermore give him a special rebate on his own transportation of oil, whereby he made it impossiblefor his competitors to continue in business and so he bought their businesses at prices suitable to him; and so too he used hisfinancial muscle to buy oil in bulk, thereby to force the best prices from suppliers, then he used the proceeds to buy upthe oil refineries and to buy up the railroads and the banks and thus having enabled his company to sell oil much cheaper then took overlarge areas of the market and having forced competitors out of business thereafter bought up the producers entire production at very much lower prices for there was no one else producers could sell to; thus a large section of the market was monopolized where after the end user was forced to pay much higher prices for there was no one else to buy from. These methods are the methods of a capitalist, carried out to an extreme. Such transgressions of justice are extremely damaging to the economy of a nation ... and damage to the economy of any nation, damages the economies of all nations.

Cultural climate needed for Capitalism
          Professor Ferdinand Lundberg reported in "The Rich and the Super Rich" (note 3) that the Attorney General of Ohio testified in court that Rockefeller's Company had tried to bribe him and his predecessors. In his 1899 annual report to the Governor of Ohio, the Attorney General detailed six attempts to bribe his predecessors as well as the $400,000 bribe offered to himself. In 1899, $400,000 was quite a lot of money. Anyone who is criminal enough to attempt to bribe the Attorney General and the next Attorney General and the next Attorney General, will stop at bribing no one. Will a criminal who is criminal enough to bribe anyone, no matter who or how high, have scruples at using the "poor man's bribery", namely blackmail ? Would a criminal so bad as to use bribery and blackmail against high officials, hesitate to bribe competitors staff and hesitate to employ industrial espionage and industrial sabotage ? It seems he was not a man that respected the democratically decided laws. One cannot truthfully claim to uphold democracy if one is not prepared to abide by the democratically decided law. The democratic formulation of the law is what democracy is all about. Such destruction of democracy is the destruction of society.
        Done partly, no doubt, in order to counteract his increasingly bad name he also embarked on some massive, purportedly philanthropic, activity, which would certainly have received a lot of publicity. Indeed people such as he would been a major influence in bringing about changes to US law whereby donations to non-profit philanthropic institutions and the institutions themselves would escape all tax. He created more than one such entity, no doubt all run by boards consisting of people acceptable to him ..... of course, professors, doctors, lawyers, churchmen and other professionals, but not by businessmen of his calibre. So, in donating company stock to those institutions, would he have not retained in perpetuity the proxies for the vote entitlements of those shares and probably even had the agreement that he could swap stock for other stock of like or better value ? In such a way he would never have lost control of all that capital but merely changed the name of the owner, shifting it to another pocket where it would remain tax free. Therefore what the foundations and various institutes and trusts gained was not simply a massive cash donation as naive people might ignorantly believe, but rather it was the dividend income accruing to such investments. Furthermore the income that such institutions received would largely have been funded by the US tax paying citizen by way of the tax which would otherwise have had to be paid on those dividends. Taken in context therefore it must be seen that the largess of the altruism was not that large and in fact it did benefit the donor with a very large spin off - for it all very strongly augmented the commercial power wielding and did so at considerable expense to the taxpayer.
      John D Rockefeller I was not a free-enterprisist. He hated free-enterprise and attempted to stamp out his competition. He was Freeventurism's worst enemy. His method was to stamp out competition so to corner and milk the market and so his interest was only in getting money, not making money, but just getting it in massive amounts by any means, so to increase his power. He apparently hurt so many decent people in doing it, that his underground reputation must have been disgusting, so much so that he had to spend in his lifetime $446 719 371 in outlays (with tax advantages) to his philanthropic/non-profit foundations, in an attempt, with such donations, to buy back public respect.
Examples of the methods employed by Capitalists are everywhere and repeatedly one finds that the methods chosen display not a motive of simply wanting a reasonable or honourable profit but are specifically designed to gain power over the market, close down free enterprise competition, gain power over suppliers, power over the labour force, power over the law enforcers and lawmakers and politicians and political parties and the media and thus to hobble democracy, in fact to destroy democracy. The destruction of democracy is the destruction of society.

The Smoke & Mirrors swept away The Power Problem Summary
       The purposes of Freeventurism and Megalism (gross capitalism) being completely at cross purposes to each other, Freeventurism is Megalism's (capitalism's) worst enemy and Megalism is Freeventurism's worst enemy. Neither can exist where the other is allowed to rule. To win, gross Capitalism/Megalism needs tyrannical, fascist power whereas for Freeventurism to flourish it needs a healthy, civilized, just, fair, law abiding, democratic, truly moral and free society where there is equal opportunity for all. (Provided they appreciate it and do not waste it, of course)
         The ultimate outcome of gross Capitalism is a somewhat wobbly, war engulfed, society despotically ruled by a single Tyrant whereas the ultimate outcome of Freeventurism is a society composed of all free individuals and prosperous businesses and other autonomous groups populated by free people, freely competing without being enemies; such individuals, companies and groups all healthy and vigorous, all necessarily strongly supportive of justice, including social justice and equal opportunity and necessarily strongly supportive of democracy and liberty.

(1) & (2) Ida M Tarbell (History of Std Oil Co)
http://www.history.rochester.edu/fuels/tarbell/CONTENTS.HTM
http://tarbell.allegheny.edu/sitemap.html
http://tarbell.allegheny.edu/archives/jdr.html
(3) "THE RICH & THE SUPER-RICH" by Ferdinand Lundberg. Published Lyle Stuart Inc. June 1968. 9th printing March 1969.
& Identical Text Bantam soft cover edition published 1969 - 4th printing.